Much has been written about Baby Boomers and Millennials, but Generation X also wields considerable buying power in the current market. Gen X represents those born between 1961 and 1980. According to a Nielsen Scarborough survey, there are more than 1.3 million Gen Xers in the Seattle-Tacoma DMA.
This demographic includes many parents and professionals in the midst of their "power years" — the peak of their professional lives. Nielsen Scarborough research identifies unique characteristics that make Gen Xers a desirable market for advertisers.
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